Del Monte Gold’s QR Code Experience

By Just Heid, TodaysQR

How many ways are there to successfully use QR Codes?  It is becoming endless.  Over the weekend I purchased a pineapple with a QR on the label.  There were several different brands to choose from but honestly, I choose Del Monte’s because I wanted to reward them for understanding how I, the consumer want to receive information.   Over the years, I have seen the good, the bad and the absolute ugly methods companies choose to provide information and I’m always amazed how they don’t consider the users experience.  This post is about how great of a QR experience Del Monte designed.

Read Full Article: http://todaysqr.com/blog/2011/04/14/del-monte-golds-qr-code-experience/

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