Delivr

Generate QR Codes with analytics

Thu, 22 Mar 2012 01:01:06 -0400

Generate QR Codes with analytics

[Quiz] The Cosmo Guide to Landing Pages & QR Codes – with Infographic | Unbounce

Fri, 09 Mar 2012 16:14:50 -0500

[Quiz] The Cosmo Guide to Landing Pages & QR Codes – with Infographic | Unbounce:

Fun stuff, nice infographic on usage and awareness.

Simnett: Billboards, posters, magazine ads and URLs

Fri, 09 Mar 2012 10:32:15 -0500

Simnett: Billboards, posters, magazine ads and URLs:

simnett:

Are Internet links in real-world advertising today’s “fresh fish sold here?”

In 1997/8 it was probably very exciting to be able to put a URL on a poster, or in a magazine ad. Oh look— we have a web site! (It was about the same time that every MBA who knew anything about the Internet was able…

Delivr Appoints Ed Simnett CEO

Tue, 14 Feb 2012 14:02:18 -0500

Start-Up Experienced Nokia Executive Hired to Scale Business and Build Out Delivr Ecosystem

NEW YORK, NY—(Marketwire - Feb 14, 2012) - Delivr, a leading real-world analytics and QR code company, today announced the appointment of Ed Simnett as CEO. Ed will be responsible for scaling the business and building out an ecosystem across content owners, brands, app developers, agencies and other partners.

Ed brings more than fifteen years of technology and mobile experience to Delivr. After founding a messaging company (ePostings) and working in the VoIP space, he spent six years at Microsoft, launching the first version of both Live Communications Server and Communicator, and then building the product strategy for Bing Mobile. After Microsoft, Ed moved to Nokia, where he was responsible for strategy and business development within the services group, as well as working on new products and M&A in local commerce, mobile app, address book, and social music.

Delivr shortens links and creates QR codes, 2D barcodes that can be scanned using a smartphone and reader application, which is readily available at app stores. Once scanned, QR codes can launch URLs, mobile pages, and initiate phone calls or downloads. Delivr allows customers to manage QR campaigns, with specific codes going to particular locations or publications, and then provides actionable analytics as users interact with the codes in the real world.

Ed said, “Delivr is leading the way in real-world analytics and the team has built a great platform for growth. Smartphones are the natural way to bring the power of the Internet into the real world, and more and more people are taking advantage of that capability. I am thrilled to be working on providing services for companies building those mobile to real-world interactions.”

David Harper, Delivr’s founder, who remains responsible for Delivr’s product, said, “We are delighted to be bringing Ed on board at this stage of the company’s growth. I am confident that under Ed’s leadership, we can build on the foundation we have, and create a world-class company. Ed’s experience in mobile at industry giants like Nokia and Microsoft complements and builds on the skills we already have in the team, and will enable us to scale rapidly.”

About Delivr
Delivr is unlocking the value of the smartphone as the link between the real and on-line worlds. Delivr works with content owners, brands and application developers to enhance real-world interactions, providing campaign management, analytics and other services. Today Delivr offers a great QR Code and NFC Tag solution, managing and tracking campaigns across more than 100 countries worldwide. Delivr is based in New York and San Francisco.

The Smartphone in the Real World

Tue, 14 Feb 2012 10:42:15 -0500

by Ed Simnett

Smartphones are enabling more and more people to interact richly and efficiently with the world around them. A standard response today to “what’s this?”, “how much is it?”, “when’s that?”, or “how do I?” is to get out the phone and expect it to produce a smart answer, which, more and more, it does. Smartphones are enabling people to scan bar and QR (quick response) codes, tap NFC (near field communications) tags, experience Augmented Reality, locate themselves on maps, and do sophisticated Visual and Voice search. Even the humble SMS short code is often a way for someone to react to something they see in the real world (or the TV). All of these experiences have the potential to bring the power of the Internet into the real world in a personal and relevant way.

What sort of experiences are we talking about? SMS short codes have been used for TV voting and special offers. QR codes are found in bus stops (when’s the next bus?), on billboards and posters (movie showtimes and trailers, and interactive ads), in newspapers, magazines and inserts (coupons and special offers), in museums (identifying exhibits), at conferences and on wedding invitations (locations and schedules), and (thank you GoDaddy) on the TV screen. NFC is emerging and promises even more, with a strong emphasis on payments.

Rather than static printed information these new mobile-enhanced experiences are on-demand from a user’s point of view— what you want and no more— and can be customized by the content owner to the reader, time of day, location or other criteria. That adaptability and targeting is taken for granted on-line— it’s coming to the real world, via the smartphone.

To deliver great experiences content owners, application developers, and brands start by “attaching” their rich, Internet-based information to the real world, via QR code, NFC tag or the like. Then, to make this useful and actionable, they need analytics to understand how, where, and when that information is being accessed. It is with those real-world analytics that the experiences can be enhanced and developed over time.

It’s already clear a wide variety of technologies will play a role in tagging and enhancing the real world. Sometimes discussion of this is couched in dramatic language; we hear that QR codes are going to destroy short code SMS, and then augmented reality, visual search and NFC will replace QR codes. At the end of the day there is a role for many types of interaction, they are all solving similar fundamental problems.

What’s exciting to me is simply the way the power of the Internet can enhance real-world experiences. Bringing the Internet into the world is the value to consumers, exactly how that happens is not the important thing. Over the next few years the interactions will become more and more seamless, as phones and other devices are better and better connected. I am excited to be part of this.

Ed is the CEO of Delivr, a leading real-world analytics company delivering QR code and NFC based solutions.

Found: Using QR Codes To Restore Murals To Their Original State (via Wooster Collective)

Tue, 13 Dec 2011 08:31:00 -0500

I’m not sure when the mural above first appeared in Vancouver, British Columbia. But I recently noticed a QR code painted over an offending tag that had been sprayed on the mural. Remarkably, the QR Code takes you to an image of the mural before it was vandalized.

Source: Wooster Collective

The artist’s QR Code resolving to http://delivr.com/1al6p is powered by Delivr.

IBM Coremetrics® + Delivr: Weave Actionable QR Code and NFC Tag Data Into Your Organization's Marketing Programs with Delivr's Support of IBM Coremetrics.

Mon, 21 Nov 2011 13:57:00 -0500

Weave actionable QR Code and NFC Tag data into your organization’s marketing programs. Track conversion rates of consumers who engage your mobile marketing programs via QR Codes and NFC Tags with Delivr’s support of IBM Coremetrics®.

Delivr has introduced a service that combines a Coremetrics® Campaign URL Builder with Delivr’s QR Code & NFC Tag Management and Tracking Platform.

This service allows you to append Coremetrics® Campaign Parameters to mobile marketing URLs so that campaign information is automatically populated in your Coremetrics® reports upon QR Code scan, NFC tap, or Short URL click.

Mobile Barcodes: an Overview for Marketers.

Sat, 19 Nov 2011 09:21:00 -0500

The MMA has released it’s white paper “Mobile Barcodes: an Overview for Marketers.”

According to a study by 3G Vision, the U.S. is showing mobile barcode usage nearly doubling in the first quarter of 2011 alone. “Mobile Barcodes: an Overview for Marketers” explains in clear language how marketers can leverage mobile barcodes, covering cross media engagement, choosing the right barcode for your campaign, and outlining best practices.

Download the white paper.

Delivr is a member of the MMA Mobile Barcode Task Force/Committee.

The World’s Biggest QR Code Made From Footballs Using 2000...

Thu, 17 Nov 2011 21:12:00 -0500

The World’s Biggest QR Code Made From Footballs

Using 2000 footballs, 8 assembly assistants, a plane, and 2 Skydivers a huge QR code was created for the Ireland v. Estonia game this week at the Aviva Stadium.

QR Code created by the world’s largest Internet betting exchange Betfair.

QR Code resolving to http://delivr.com/1bh84 is powered by Delivr.

The Problem with Some QR Code Readers #2

Wed, 02 Nov 2011 14:56:00 -0400

Dear QR Code Reader Companies.

Please stop wrapping ads around the pages you load within your reader after a person scans a code.

This action causes confusion for consumers and hurts the intended content and messaging.

I get that you are struggling for a revenue model but wrapping ads around the pages of others will not result in any good for you or the ecosystem.

You know who you are.

Also please see, “The Problem with Some QR Code Readers #1”

The Problem with Some QR Code Readers #1

Wed, 02 Nov 2011 14:45:00 -0400

Dear QR Code Reader Companies.

When someone scans a QR Code with your reader, please stop loading the page people are trying to visit within your reader. Various JavaScript and location prompts necessary for page display, location, or other services to work are blocked as a result. A scan of a URL-type code is best launched on the phone’s native browser.

While it is true your reader may allow the person scanning the code to break the intended URL out of your reader - I suspect most people do not realize they could or should do that.

The average consumer will never understand why something is not working properly and brands are getting annoyed that their carefully crafted experiences are being bastardized by you.

You know who you are.

Also please see, “The Problem with Some QR Code Readers #2”

QR Codes at the Local Level: Gamblin Motors in Enumclaw,...

Wed, 12 Oct 2011 09:17:00 -0400

QR Codes at the Local Level: Gamblin Motors in Enumclaw, Washington

Tyson Gamblin explains how shopping for a car is a little different at Art Gamblin Motors in Enumclaw, Washington.

Art Gamblin Motors places a unique QR Code on each of their vehicles. When a vehicle’s QR Code is scanned, that vehicle’s mobile-friendly details page launches with pricing and options information. Gamblin Motors hopes this simple-to-use QR Code system will empower customers to make convenient and educated purchasing decisions.

QR Codes powered by Delivr.

Delivr's "Other" QR Code Generator

Mon, 26 Sep 2011 13:24:00 -0400

Create QR Codes with Delivr’s Alternative QR Code Generator for Tweets, foursquare Check-ins, iPhone App Store Downloads, Android Market Downloads, Google Analytics Campaigns, and more. Then, download the QR Code in PNG, EPS, or SVG formats.

Sign up to receive FREE extras like a personalized Delivr address, editing of your destination URL, location via Device GPS, and QR Code tracking with activity maps.

NFC Tag tracking URLs are also generated and made available from your account dashboard. NFC taps are tracked separately from short URL clicks and QR Code scans.

Build, Shorten, and Create QR Codes for Google Analytics URLs with Delivr

Fri, 23 Sep 2011 15:42:00 -0400

Track QR Code scans with Delivr and pass campaign data over to Google Analytics.

Delivr launched a service today that combines a Google Analytics Campaign URL Builder with a short URL service and QR Code Generator.

Using this tool, you can edit the Destination URL for your mobile marketing programs so that campaign information is automatically populated in your Google Analytics reports upon QR Code scan/visit.

Build, Shorten, and Create QR Codes for Google Analytics URLs here:

http://delivr.com/QR-Code-Generator?googleanalytics

NFC Tag Tracking - Track Taps of NFC Tags with Delivr

Thu, 15 Sep 2011 08:47:00 -0400

NFC Tag tracking services have launched today at Delivr. Additional services around this are rolling out Fall 2011.

The Power of Tap.

The simple act of a person reaching out to touch your brand.

Talk to us.

Tap into something new via Nokia NFC With NFC tags you can take...

Wed, 14 Sep 2011 21:58:00 -0400

Tap into something new via Nokia NFC

With NFC tags you can take touch beyond the screen. Download the latest trailer for the year’s biggest movie from the poster you see in the street. Find out the colour and sizes available for that must-have jacket just by tapping the in-store display. Or get directions to the coolest restaurant in town from its interactive ad.

Whether it’s trailers or songs, microsites, maps or money-off vouchers – NFC tags allow you to tap into a whole new world of exciting content.

QR Codes powered by Delivr.

Sat, 10 Sep 2011 23:24:00 -0400

QR Codes powered by Delivr.

Macy’s Backstage Pass “Macy’s new Backstage Pass is an...

Sat, 10 Sep 2011 21:53:00 -0400

Macy’s Backstage Pass

“Macy’s new Backstage Pass is an exciting evolution that brings our stable of fashion experts and designers directly to the customer while they’re shopping in our store, through their hand-held mobile devices,” said Martine Reardon, Macy’s executive vice president of Marketing. “By providing fun and informative video features via an easy-to-use, direct-to-consumer platform, we are connecting and engaging our customer in a personal way that enhances and adds a new element to their shopping experience.”

QR Codes powered by Delivr.

Delivr Offers Mobile Web-based Location Check-in Service for Your QR Codes & Short URLs

Sat, 10 Sep 2011 21:52:00 -0400

Registered users of Delivr’s QR Code Creation, Management, and Tracking Platform can now activate a location prompt that asks the person scanning your QR Code if they would like to share their current location. If the person accepts, Device GPS location is captured along with the accuracy of that location measured in feet/meters.

If the person does not accept, location identification falls back to lookup of location based on the IP address of the carrier gateway or WiFi network used to access the destination URL encoded in the QR Code. IP lookup is accurate up to city, state, and country.

No App or download is required by the person scanning the code. The location check-in service is 100% mobile Web browser-based. The location check-in service can be toggled ON/OFF on a per QR Code basis at any point during a QR Campaign. This service is also available for use for those using Delivr Short URLs.

Use of this service is available to all registered users. Registration is free. Enjoy.

Flashback to '09: Green Day QR Code

Sat, 10 Sep 2011 21:20:35 -0400

“For the band’s new album, “21st Century Breakdown,” Green Day employed QR codes in magazine ads, posters, stickers and more. The QR code directs users to a special mobile site that enables the downloading of exclusive images and videos. The group partnered with Delivr to provide the content and media. “

Advertising Age Article: Can a ‘URL Killer’ Save Our Text-Weary Thumbs?