Delivr

Found: Using QR Codes To Restore Murals To Their Original State (via Wooster Collective)

Tue, 13 Dec 2011 08:31:00 -0500

I’m not sure when the mural above first appeared in Vancouver, British Columbia. But I recently noticed a QR code painted over an offending tag that had been sprayed on the mural. Remarkably, the QR Code takes you to an image of the mural before it was vandalized.

Source: Wooster Collective

The artist’s QR Code resolving to http://delivr.com/1al6p is powered by Delivr.

IBM Coremetrics® + Delivr: Weave Actionable QR Code and NFC Tag Data Into Your Organization's Marketing Programs with Delivr's Support of IBM Coremetrics.

Mon, 21 Nov 2011 13:57:00 -0500

Weave actionable QR Code and NFC Tag data into your organization’s marketing programs. Track conversion rates of consumers who engage your mobile marketing programs via QR Codes and NFC Tags with Delivr’s support of IBM Coremetrics®.

Delivr has introduced a service that combines a Coremetrics® Campaign URL Builder with Delivr’s QR Code & NFC Tag Management and Tracking Platform.

This service allows you to append Coremetrics® Campaign Parameters to mobile marketing URLs so that campaign information is automatically populated in your Coremetrics® reports upon QR Code scan, NFC tap, or Short URL click.

Mobile Barcodes: an Overview for Marketers.

Sat, 19 Nov 2011 09:21:00 -0500

The MMA has released it’s white paper “Mobile Barcodes: an Overview for Marketers.”

According to a study by 3G Vision, the U.S. is showing mobile barcode usage nearly doubling in the first quarter of 2011 alone. “Mobile Barcodes: an Overview for Marketers” explains in clear language how marketers can leverage mobile barcodes, covering cross media engagement, choosing the right barcode for your campaign, and outlining best practices.

Download the white paper.

Delivr is a member of the MMA Mobile Barcode Task Force/Committee.

The World’s Biggest QR Code Made From Footballs Using 2000...

Thu, 17 Nov 2011 21:12:00 -0500

The World’s Biggest QR Code Made From Footballs

Using 2000 footballs, 8 assembly assistants, a plane, and 2 Skydivers a huge QR code was created for the Ireland v. Estonia game this week at the Aviva Stadium.

QR Code created by the world’s largest Internet betting exchange Betfair.

QR Code resolving to http://delivr.com/1bh84 is powered by Delivr.

The Problem with Some QR Code Readers #2

Wed, 02 Nov 2011 14:56:00 -0400

Dear QR Code Reader Companies.

Please stop wrapping ads around the pages you load within your reader after a person scans a code.

This action causes confusion for consumers and hurts the intended content and messaging.

I get that you are struggling for a revenue model but wrapping ads around the pages of others will not result in any good for you or the ecosystem.

You know who you are.

Also please see, “The Problem with Some QR Code Readers #1”

The Problem with Some QR Code Readers #1

Wed, 02 Nov 2011 14:45:00 -0400

Dear QR Code Reader Companies.

When someone scans a QR Code with your reader, please stop loading the page people are trying to visit within your reader. Various JavaScript and location prompts necessary for page display, location, or other services to work are blocked as a result. A scan of a URL-type code is best launched on the phone’s native browser.

While it is true your reader may allow the person scanning the code to break the intended URL out of your reader - I suspect most people do not realize they could or should do that.

The average consumer will never understand why something is not working properly and brands are getting annoyed that their carefully crafted experiences are being bastardized by you.

You know who you are.

Also please see, “The Problem with Some QR Code Readers #2”

QR Codes at the Local Level: Gamblin Motors in Enumclaw,...

Wed, 12 Oct 2011 09:17:00 -0400

QR Codes at the Local Level: Gamblin Motors in Enumclaw, Washington

Tyson Gamblin explains how shopping for a car is a little different at Art Gamblin Motors in Enumclaw, Washington.

Art Gamblin Motors places a unique QR Code on each of their vehicles. When a vehicle’s QR Code is scanned, that vehicle’s mobile-friendly details page launches with pricing and options information. Gamblin Motors hopes this simple-to-use QR Code system will empower customers to make convenient and educated purchasing decisions.

QR Codes powered by Delivr.

Delivr's "Other" QR Code Generator

Mon, 26 Sep 2011 13:24:00 -0400

Create QR Codes with Delivr’s Alternative QR Code Generator for Tweets, foursquare Check-ins, iPhone App Store Downloads, Android Market Downloads, Google Analytics Campaigns, and more. Then, download the QR Code in PNG, EPS, or SVG formats.

Sign up to receive FREE extras like a personalized Delivr address, editing of your destination URL, location via Device GPS, and QR Code tracking with activity maps.

NFC Tag tracking URLs are also generated and made available from your account dashboard. NFC taps are tracked separately from short URL clicks and QR Code scans.

Build, Shorten, and Create QR Codes for Google Analytics URLs with Delivr

Fri, 23 Sep 2011 15:42:00 -0400

Track QR Code scans with Delivr and pass campaign data over to Google Analytics.

Delivr launched a service today that combines a Google Analytics Campaign URL Builder with a short URL service and QR Code Generator.

Using this tool, you can edit the Destination URL for your mobile marketing programs so that campaign information is automatically populated in your Google Analytics reports upon QR Code scan/visit.

Build, Shorten, and Create QR Codes for Google Analytics URLs here:

http://delivr.com/QR-Code-Generator?googleanalytics

NFC Tag Tracking - Track Taps of NFC Tags with Delivr

Thu, 15 Sep 2011 08:47:00 -0400

NFC Tag tracking services have launched today at Delivr. Additional services around this are rolling out Fall 2011.

The Power of Tap.

The simple act of a person reaching out to touch your brand.

Talk to us.

Tap into something new via Nokia NFC With NFC tags you can take...

Wed, 14 Sep 2011 21:58:00 -0400

Tap into something new via Nokia NFC

With NFC tags you can take touch beyond the screen. Download the latest trailer for the year’s biggest movie from the poster you see in the street. Find out the colour and sizes available for that must-have jacket just by tapping the in-store display. Or get directions to the coolest restaurant in town from its interactive ad.

Whether it’s trailers or songs, microsites, maps or money-off vouchers – NFC tags allow you to tap into a whole new world of exciting content.

QR Codes powered by Delivr.

Sat, 10 Sep 2011 23:24:00 -0400

QR Codes powered by Delivr.

Macy’s Backstage Pass “Macy’s new Backstage Pass is an...

Sat, 10 Sep 2011 21:53:00 -0400

Macy’s Backstage Pass

“Macy’s new Backstage Pass is an exciting evolution that brings our stable of fashion experts and designers directly to the customer while they’re shopping in our store, through their hand-held mobile devices,” said Martine Reardon, Macy’s executive vice president of Marketing. “By providing fun and informative video features via an easy-to-use, direct-to-consumer platform, we are connecting and engaging our customer in a personal way that enhances and adds a new element to their shopping experience.”

QR Codes powered by Delivr.

Delivr Offers Mobile Web-based Location Check-in Service for Your QR Codes & Short URLs

Sat, 10 Sep 2011 21:52:00 -0400

Registered users of Delivr’s QR Code Creation, Management, and Tracking Platform can now activate a location prompt that asks the person scanning your QR Code if they would like to share their current location. If the person accepts, Device GPS location is captured along with the accuracy of that location measured in feet/meters.

If the person does not accept, location identification falls back to lookup of location based on the IP address of the carrier gateway or WiFi network used to access the destination URL encoded in the QR Code. IP lookup is accurate up to city, state, and country.

No App or download is required by the person scanning the code. The location check-in service is 100% mobile Web browser-based. The location check-in service can be toggled ON/OFF on a per QR Code basis at any point during a QR Campaign. This service is also available for use for those using Delivr Short URLs.

Use of this service is available to all registered users. Registration is free. Enjoy.

Flashback to '09: Green Day QR Code

Sat, 10 Sep 2011 21:20:35 -0400

“For the band’s new album, “21st Century Breakdown,” Green Day employed QR codes in magazine ads, posters, stickers and more. The QR code directs users to a special mobile site that enables the downloading of exclusive images and videos. The group partnered with Delivr to provide the content and media. “

Advertising Age Article: Can a ‘URL Killer’ Save Our Text-Weary Thumbs?

QR Code powered by Delivr.

Hormel QR Code

Sat, 10 Sep 2011 21:10:00 -0400

QR Code powered by Delivr.

Bonnie Plants QR Code

Sat, 10 Sep 2011 21:05:00 -0400

QR Code w/ Custom Domain powered by Delivr.

Found in the Wild: Big QR Code on the Storefront of GNC.

Sat, 10 Sep 2011 21:01:47 -0400

QR Code powered by Delivr.

Del Monte Gold’s QR Code Experience

Sat, 10 Sep 2011 20:50:00 -0400

By Just Heid, TodaysQR

How many ways are there to successfully use QR Codes? It is becoming endless. Over the weekend I purchased a pineapple with a QR on the label. There were several different brands to choose from but honestly, I choose Del Monte’s because I wanted to reward them for understanding how I, the consumer want to receive information. Over the years, I have seen the good, the bad and the absolute ugly methods companies choose to provide information and I’m always amazed how they don’t consider the users experience. This post is about how great of a QR experience Del Monte designed.

Read Full Article: http://todaysqr.com/blog/2011/04/14/del-monte-golds-qr-code-experience/

QR Code powered by Delivr.

The Magic of QR Codes

Sat, 10 Sep 2011 19:22:24 -0400

by By Vivian Wagner, E-Commerce Times

Regular old bar codes have been around for years, there on your box of macaroni and cheese or breakfast cereal. Now, though, there’s a new kind of code in town, and it’s taking the marketing world by storm. “QR Codes on marketing material can be effective in many different ways,” said Gus Velissarios, founder of mobiConsultant.com. “The problem is … to utilize them to perform in a mobile environment.”

Read Full Article: http://www.ecommercetimes.com/story/The-Magic-of-QR-Codes-73223.html