The Magic of QR Codes

by By Vivian Wagner, E-Commerce Times

Regular old bar codes have been around for years, there on your box of macaroni and cheese or breakfast cereal. Now, though, there’s a new kind of code in town, and it’s taking the marketing world by storm. “QR Codes on marketing material can be effective in many different ways,” said Gus Velissarios, founder of mobiConsultant.com. “The problem is … to utilize them to perform in a mobile environment.”

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