I’m not sure when the mural above first appeared in Vancouver, British Columbia. But I recently noticed a QR code painted over an offending tag that had been sprayed on the mural. Remarkably, the QR Code takes you to an image of the mural before it was vandalized.
Source: Wooster Collective
The artist’s QR Code resolving to http://delivr.com/1al6p is powered by Delivr.
Weave actionable QR Code and NFC Tag data into your organization’s marketing programs. Track conversion rates of consumers who engage your mobile marketing programs via QR Codes and NFC Tags with Delivr’s support of IBM Coremetrics®.
Delivr has introduced a service that combines a Coremetrics® Campaign URL Builder with Delivr’s QR Code & NFC Tag Management and Tracking Platform.
This service allows you to append Coremetrics® Campaign Parameters to mobile marketing URLs so that campaign information is automatically populated in your Coremetrics® reports upon QR Code scan, NFC tap, or Short URL click.
The MMA has released it’s white paper “Mobile Barcodes: an Overview for Marketers.”
According to a study by 3G Vision, the U.S. is showing mobile barcode usage nearly doubling in the first quarter of 2011 alone. “Mobile Barcodes: an Overview for Marketers” explains in clear language how marketers can leverage mobile barcodes, covering cross media engagement, choosing the right barcode for your campaign, and outlining best practices.
Delivr is a member of the MMA Mobile Barcode Task Force/Committee.
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Dear QR Code Reader Companies.
Please stop wrapping ads around the pages you load within your reader after a person scans a code.
This action causes confusion for consumers and hurts the intended content and messaging.
I get that you are struggling for a revenue model but wrapping ads around the pages of others will not result in any good for you or the ecosystem.
You know who you are.
Also please see, “The Problem with Some QR Code Readers #1”
Dear QR Code Reader Companies.
When someone scans a QR Code with your reader, please stop loading the page people are trying to visit within your reader. Various JavaScript and location prompts necessary for page display, location, or other services to work are blocked as a result. A scan of a URL-type code is best launched on the phone’s native browser.
While it is true your reader may allow the person scanning the code to break the intended URL out of your reader - I suspect most people do not realize they could or should do that.
The average consumer will never understand why something is not working properly and brands are getting annoyed that their carefully crafted experiences are being bastardized by you.
You know who you are.
Also please see, “The Problem with Some QR Code Readers #2”
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Create QR Codes with Delivr’s Alternative QR Code Generator for Tweets, foursquare Check-ins, iPhone App Store Downloads, Android Market Downloads, Google Analytics Campaigns, and more. Then, download the QR Code in PNG, EPS, or SVG formats.
Sign up to receive FREE extras like a personalized Delivr address, editing of your destination URL, location via Device GPS, and QR Code tracking with activity maps.
NFC Tag tracking URLs are also generated and made available from your account dashboard. NFC taps are tracked separately from short URL clicks and QR Code scans.
Track QR Code scans with Delivr and pass campaign data over to Google Analytics.
Delivr launched a service today that combines a Google Analytics Campaign URL Builder with a short URL service and QR Code Generator.
Using this tool, you can edit the Destination URL for your mobile marketing programs so that campaign information is automatically populated in your Google Analytics reports upon QR Code scan/visit.
Build, Shorten, and Create QR Codes for Google Analytics URLs here:
http://delivr.com/QR-Code-Generator?googleanalytics
NFC Tag tracking services have launched today at Delivr. Additional services around this are rolling out Fall 2011.
The Power of Tap.
The simple act of a person reaching out to touch your brand.